Social Media Automation

Automate cross-platform content scheduling, posting, engagement tracking, and analytics — all through natural language chat with OpenClaw Ultra.

Core System Overview

This is a unified social media command center that lets you manage X/Twitter and other platforms from a single chat interface. Schedule posts, monitor engagement, run giveaways, and extract audience data without switching between dashboards.

TIP

For a complete LinkedIn content workflow with API setup, token management, and publishing details, see the dedicated LinkedIn Content Workflow guide.

System Layer	Core Function	Output Result
Content Planning Layer	Topic discovery, content calendar generation, format adaptation	Ready-to-post multi-platform content queue
Publishing Layer	Scheduled posting, thread composition, media attachment	Published posts across selected platforms
Engagement Layer	Auto-reply, like/retweet logic, DM handling, giveaway execution	Active community interaction
Intelligence Layer	Follower analysis, engagement metrics, trend detection	Data-driven content optimization
Monitoring Layer	Account alerts, mention tracking, performance dashboards	Real-time social media health status

Prerequisites

Item	Requirement
OpenClaw Ultra	Installed and running
TweetClaw Plugin	openclaw plugins install @xquik/tweetclaw (for X/Twitter)
Content Sources	RSS feeds, blog RSS, or manual topic input

Step 0 — Initialize Social Media Command Center

Set up OpenClaw Ultra as your social media operations hub.

Operation Steps

1. Open OpenClaw Ultra new chat session
2. Install required plugins and skills
3. Paste initialization prompt

Ready-to-Use Prompt

Act as my social media command center.

I manage these platforms:
- X/Twitter: [@handle]
- Other: [list]

My content niche: [niche/topics]
My posting frequency goal: [X posts per day / Y posts per week]

Build a complete social media automation system covering:
- content planning & scheduling
- cross-platform publishing
- engagement & community management
- analytics & reporting

Step 1 — Connect Platforms & Verify Access

1.1 Connect X/Twitter via TweetClaw

Prompt

Install the TweetClaw plugin and verify my X/Twitter connection.
Test by posting: "Testing OpenClaw social media automation 🚀"
Then delete the test post.
Show connection status.

Step 1 Output

Verified, live API connections for all social platforms.

Step 2 — Build Content Calendar

2.1 Generate Content Ideas

Prompt

Generate a 7-day content plan for my niche: [niche]

For each day, provide:
- topic / angle
- suggested format (thread, single post, carousel, article)
- platform recommendation
- best time to post
- 3-5 hashtags

Align the content mix: 40% value, 30% engagement, 20% promotion, 10% personality.

2.2 Adapt Content Per Platform

Prompt

Take this content idea: [idea] and adapt it for:

1. X/Twitter: concise thread (5 tweets max), hook-driven
2. [Other platform]: platform-native format

Keep the core message consistent but optimize tone, length, and format per platform.

Step 2 Output

Platform-optimized content queue ready for the week.

Step 3 — Schedule & Publish

Post to one or multiple platforms from a single command.

Prompt

Schedule these posts for publishing:

[Post 1: content + platform + date/time]
[Post 2: content + platform + date/time]
...

Rules:
- Respect platform-specific character limits
- Attach media if provided
- Use best posting times per platform
- Confirm each post after it's published

Quick Publish (One-Off)

Prompt

Post this to X/Twitter right now:
[content]

Step 4 — Automate Engagement

4.1 Smart Engagement Rules

Prompt

Set up engagement automation rules:

On X/Twitter:
- Auto-like replies to my posts (non-spam only)
- Reply with "Thanks!" to positive mentions
- Flag negative mentions for manual review
- Follow back users who engage with 3+ of my posts

Run these rules daily at 9 AM, 1 PM, and 6 PM.

4.2 Run Giveaways (X/Twitter)

Prompt

Run a giveaway on this tweet: [URL]

Settings:
- Pick [number] winners
- Must follow and retweet to enter
- Exclude accounts with < [number] followers
- Minimum account age: [days]

Announce winners in a reply thread and DM each winner.

Step 5 — Monitor & Report

5.1 Daily Performance Check

Prompt

Show my social media performance for today:

Per platform:
- posts published
- total engagement (likes + replies + reposts)
- new followers gained
- top performing post

Highlight anything unusual or worth celebrating.

5.2 Weekly Analytics Report

Prompt

Generate a weekly social media analytics report:

- engagement rate trend (compare to last week)
- top 3 posts with analysis of why they worked
- follower growth by platform
- best posting time based on this week's data
- content type performance ranking
- recommendations for next week

Format as a structured report I can share.

Step 6 — Trend Monitoring & Content Ideas

Auto-discover trending topics to fuel your content pipeline.

Prompt

Every morning at 8 AM, scan these sources for trending topics in my niche:
- X/Twitter trending topics
- Reddit top posts in [relevant subreddits]
- [Any RSS feeds]

For each trend:
- explain why it's relevant to my audience
- suggest a content angle I can use
- recommend platform and format

Save to my content queue with priority tags.

Final Closed-Loop Workflow

Content Planning → Platform Adaptation → Scheduling →
Auto-Publishing → Engagement Automation → Monitoring →
Analytics → Trend Discovery → Next Cycle

Practical Usage Tips

1. Start with one platform (X/Twitter) before adding others
2. Use the Reddit Research Workflow to feed pain points into your social content
3. Keep a "content bank" memory file — save every content idea for low-creativity days
4. Review analytics weekly and adjust posting times based on real data
5. For dedicated TikTok growth, see TikTok Growth Workflow
6. For dedicated YouTube strategy, see YouTube Workflow